PayLater Ads Agency

Case Study: Lotus Lash Co.

Jennie the founder of Lotus Lash Co. (eyelash extensions salon), came to us with a clear goal: to go from a part-time business owner to quitting her job and running her business full-time.

See how we helped her with our six-figure revenue strategy over a period of 1 year.

PayLater Ads Agency

Initial Problems

  • Struggled to attract high-quality clients who valued her work

  • Faced trust issues as clients hesitated to pay a deposit due to her limited online presence

  • Found it harder to stand out as the lash extensions niche became saturated

  • Revenue barely covered overhead costs, making growth difficult

  • Low budget and required immediate results

PayLater Ads Agency

The Solution

Facebook Ad Campaign

Google Review Campaign

Appointment Scheduling

Increase Client Repeat Rate

Social Media Stratgey

Expanding Services

PayLater Model

The strategy

Here are some steps we took to get there:

  1. Facebook Ads – Optimized her existing videos into high-quality ads, generating leads within the first week.

  2. Google Reviews – Increased online ratings by reaching out to clients via calls, emails, and texts.

  3. Appointment Scheduling – Used Facebook CRM and Messenger with tailored sales scripts to boost trust, deposits, and show-up rates.

  4. Repeat Clients – Maintained regular follow-ups to ensure high retention and increase lifetime value.

  5. Social Media Strategy – Provided a content plan to help her grow her brand independently on a limited budget.

  6. Service Optimization – Shifted to UV lash extensions to stand out in a saturated market.

  7. Expanding Services – Scaled into Permanent Makeup and Lash Extensions Training using the same proven strategies.

  8. PayLater Model: With a limited budget, paying upfront can be tough. So, we let business owners cover only the Facebook ad costs while we charged our service fee later—after they started getting paid.

Currently, we are generating six-figures in revenue & planning to expand into more locations, with lash training & a franchise model as future goals.

2000+

Leads generated

85%

Client Repeat Rate

500+

Clients Acquired

$15,000+

Monthly Revenue